Customers Hate it When you Don’t Pay Attention to Detail
You know how important details can be when it comes to running your business. But the popular topics you hear about is all in the big picture or vision. While that’s important for ultimate success, it can never happen without an effective process.
Business success all comes down to your attention to detail. Do you know what your customers actually experience from beginning to end? Do you know how your product works from all customer perspectives? Every detail matters.
Here are some important keys to success when it comes to your attention to details.
Get Better, Not Bigger
If you follow this advice, you’ll realize how important it is to notice every aspect of your business. Instead of trying to be the biggest, you focus on being the best at what you do. Finding the details that make a difference will make the biggest impact.
When you go the extra mile, or over and beyond what is expected, you’ll win your customers over for years to come.
Know Everything About Your Customer’s Experience
Richard Branson, Virgin Founder, is famous for going in disguise. He wants to experience his businesses and services as a regular person. He sits next to his customers in the main cabin of his planes, trying to experience what they do every day. Each area that falls below his expectations gets noticed and addressed. His obsession for details has been key to Virgin’s success.
Find ways you can experience your product from your customer’s perspective. This will be more valuable than any dollar you spend on surveys and customer research within your business.
Be Intentional About Creativity
When you think of every aspect of your business, from your process to your customer experience, think of ways you can improve it. What are the annoying pain points you can identify? Spend 10 minutes a day to identify these problems.
When you know what issues you need to work on, write down a list of creative solutions. This exercise will force your team to become effective innovators for your company.
“Patience, persistence, and obsessive attention to detail.” — Jeff Bezos
Be Obsessed with Details
Steve Jobs never settled for mediocre. In fact, he often demanded the impossible. He paid attention to the design, the feel of his products in your hand, and the symbols they represented. Every minute detail mattered. Why wouldn’t it? He was creating a movement.
Look at Leonardo da Vinci and his Last Supper. We often think he painted it on one canvas. But he spent thousands of hours focusing on small details. He would sketch the bending of elbows or the turn of a neck . He made sure that by the time he was ready to paint, he knew exactly what he wanted.
The more you know about your business and customers, the better you can serve them. Only you can fully meet their needs. And you can only do it if you know every part that matters in your business.
Simplicity is Key
If you or your business is all over the place and unfocused, you are in trouble. Simplifying allows you to focus on what really matters for your customers and business.
When you simplify and only do what is necessary, details are easier to identify. You have a competitive advantage when you are able to analyze specific, targeted aspects in your business. By doing this, you can become the best in the industry.
When you have a vision, details are what makes it possible to carry it out. Never underestimate the value of attention to details. It can determine your business success by a longshot.
If you care about the small things in your business, they will add up to big progress. You will represent the best product/service in the industry. Are you ready to make details your competitive advantage?
